primary demand

primary demand
primary demand primary demand demand

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primary demand UK US noun [C or U]
ECONOMICS, MARKETING demand for a type of product, rather than for a particular brand of that product: »

An interesting controversy in marketing is whether or not the advertising of branded products can stimulate primary demand for the product.

Compare SELECTIVE DEMAND(Cf. ↑selective demand)

Financial and business terms. 2012.

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Look at other dictionaries:

  • primary demand — /ˌpraɪməri dɪ mɑ:nd/ noun demand for a product in general, as opposed to demand for a particular brand ● The main producer companies are cooperating to create primary demand since this type of product is quite new to the public …   Marketing dictionary in english

  • primary demand — See generic demand …   Big dictionary of business and management

  • primary-demand advertising — Advertising aimed at stimulating generic demand …   Big dictionary of business and management

  • demand — an order to comply with an obligation. In business, paying on demand means that the obligation must be satisfied immediately when requested. Glossary of Business Terms The desire to purchase economic goods or services (and the financial ability… …   Financial and business terms

  • demand guarantee — International A guarantee that imposes a primary obligation on the issuer to pay the beneficiary on its first demand for payment, where the primary obligor fails to perform the contract. The issuer s obligations are not affected by disputes over… …   Law dictionary

  • Demand (economics) — Demand redirects here. For other uses, see Demand (disambiguation). In economics, demand is the desire to own anything, the ability to pay for it, and the willingness to pay[1] (see also supply and demand). The term demand signifies the ability… …   Wikipedia

  • Demand flow technology — (DFT) is a strategy to define and deploy business processes in a flow, driven in response to customer demand. DFT is based on a set of applied mathematical tools that are used to connect processes in a flow and link it to daily changes in demand …   Wikipedia

  • Primary source — [ [http://www.lib.umd.edu/guides/primary sources.html Primary, Secondary and Tertiary Sources, UM Libraries] ] [ [http://www.library.jcu.edu.au/LibraryGuides/primsrcs.shtml JCU Primary, Secondary Tertiary Sources] ] is a term used in a number of… …   Wikipedia

  • Primary education — A large elementary school in Magome, Japan …   Wikipedia

  • Demand chain — The Demand chain is that part of the value chain which drives demand. Contents 1 Concept 2 Demand chain challenges 3 Linking demand and supply chains 4 Demand chain …   Wikipedia

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